BRINGING FORGED-LIKE FEEL TO THE DISTANCE IRON CATEGORY
BUILDING ON THE REVOLUTIONARY PERFORMANCE OF SPEED BRIDGE TECHNOLOGY TO DELIVER IMPROVED FEEL, SOUND AND EXPLOSIVE DISTANCE
CARLSBAD, Calif. (January 10, 2020) – TaylorMade Golf, the industry leader in innovation and technology, today announced the all-new SIM Max and SIM Max OS irons. Featuring the company’s revolutionary Speed Bridge™ technology and the all-new ECHO® Damping System, SIM Max and SIM Max OS deliver explosive distance, enhanced sound and forged-like feel to the distance iron category.
SPEED BRIDGE COMBINES WITH THRU-SLOT SPEED POCKET – DISTANCE, PERFORMANCE AND FORGED-LIKE FEEL
After playing a pivotal role in the industry leading performance found in M5 & M6 irons, Speed Bridge technology again takes center stage in 2020. TaylorMade has built upon this revolutionary technology to deliver more refined performance with SIM Max and SIM Max OS irons.
Speed Bridge is a mass efficient beam that spans across the cavity back of the iron, connecting the back bar to the topline. This intelligent shaping allows for improved stability in the upper face and supports the topline, preventing unwanted vibrations that create the harsh feels associated with traditional distance irons. The increased rigidity in the topline and upper perimeter of the face delivers improved sound and feel while working in conjunction with a flexible Thru-Slot Speed Pocket™ engineered for increased ball speed and distance.
Thanks to the face stability offered by Speed Bridge, TaylorMade engineers were able to
incorporate a Thru-Slot Speed Pocket in SIM Max and SIM Max OS. The slot stretches from heel to toe and completely disconnects the leading edge from the sole of the iron, which in essence creates a free-floating face. The collaborative technologies allow the face to hinge upon the topline for enhanced flexibility, more ball speed and greater forgiveness on shots struck below center.
Through further analysis, TaylorMade engineers were able to redesign the face and optimize the relationship between the stiffness in the Speed Bridge and the flexibility in the face. The result is a thinner and faster face with a larger sweet spot as compared to the company’s previous model.*
ECHO® DAMPING SYSTEM – HEIGHTENED FEEL, EFFICIENT DISTANCE
If you lift the hood on SIM Max and SIM Max OS, you’ll find the all-new ECHO Damping System – the key to providing better feel without sacrificing performance. This uniquely shaped damper design stretches across the entire face (from heel to toe) using multiple contact points for accelerated vibration damping. This high-performance damper design is driven by Vibration Damping Channels that wrap around the entire structure for effortless compression. These channels allow the damper to efficiently compress at impact, giving the material a place to disperse without inhibiting movement in the face.
The ECHO Damping System and Speed Bridge work in unison to deliver forged-like feel. In company testing, SIM MAX and Max OS consistently produced impact frequencies (the sound at impact that players interpret as feel) in line with those of forged-construction irons. Collectively, these technologies reduce unwanted vibrations at impact and allow the golfer to get feedback on the strike – a performance characteristic commonly reserved for forged irons.
PROGRESSIVE INVERTED CONE TECHNOLOGY – EACH INDIVIDUAL IRON OPTIMIZED FOR ACCURACY TaylorMade’s proven Inverted Cone Technology (ICT) is now uniquely positioned in each SIM Max and SIM Max OS iron to both increase the sweet spot and minimize the effects of common mis-hits. ICT is positioned in the center of the face on mid irons to deliver performance exactly where golfers need it the most.
TaylorMade’s vast archive of club data shows that longer irons struck towards the toe have a greater tendency to miss to the right. With this in mind, engineers progressively positioned ICT towards the toe in both SIM Max and SIM Max OS to generate a draw bias in the longer irons to minimize the common miss to the right. It’s positioned the farthest toward the toe in the 4-iron.
SIM MAX – OUR BEST FEELING DISTANCE IRON, POWERED BY SPEED BRIDGE
Designed for the golfer seeking all-around performance in a distance iron, SIM Max is built to deliver fast ball speeds, high launch and forgiveness. It all starts with Speed Bridge – the marquee design element that produces enhanced feel and works in conjunction with the Thru-Slot Speed Pocket to provide incredible distance and forgiveness. The all-new ECHO Damping System contributes to the forge-like feel of the irons, while an ultra-thin 1.5mm face (even thinner than the M5 & M6 irons) delivers increased flexibility across the entire face. A lightweight fluted hosel with a 360 undercut shifts mass from high in the club to the bottom of the sole for a super low CG. These features combine to make SIM Max TaylorMade’s core distance iron.
Australian Cameron Smith claimed the Sony Open on the PGA Tour and said he hoped his play-off win would allow his country’s people to “smile for a moment or two” during the bushfire crisis.
Smith, 26, won the first play-off hole to beat American Brendan Steele at the Waialae Country Club in Hawaii.
Smith’s uncle Warren has lost his home in Australia’s bushfires.
“Australia is doing it tough right now and the focus is probably not on my golf, for good reason,” stated Smith.
“But hopefully it gave a few people reason to smile for a moment or two.
“Uncle Warren drove back to his place the other day and what he found was quite devastating. I saw the photos and the only thing he had left was a little shed that him and his son built a few months back.
“We’re a tight-knit family and it hit everyone pretty hard. It’s good to do something good, and hopefully puts a smile on their face.”
Smith shot a two-under-par 68 to share the 11-under mark for the tournament with Steele, including a critical birdie putt on the final hole.
Steele, who had led the whole day, was wayward from the tee on the first play-off hole, allowing Smith a two-putt par and victory.
The Australian had never won a PGA Tour event on his own before, having previously only shared a win in 2017 at the Zurich Classic in New Orleans with Sweden’s Jonas Blixt in team stroke-play format.
Smith and a number of other golfers contributed a part of their prize money to the Australian fires relief effort.
The fires killed at least 28 people, and destroyed 15.6 million acres of bush, woodland and parks throughout Australia.
Elsewhere on Sunday, Branden Grace of South Africa shot a final day 62 to deny back-to-back victories to compatriot Louis Oosthuizen at the Johannesburg South African Open.
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Justin Thomas beat Patrick Reed in a playoff with Xander Schauffele to win the Tournament of Champions in Hawaii. He “got very lucky” he stated before lifting the trophy aloft.
This is Thomas’s 12th win on the PGA tour at the tender age of 26 years old, despite a finish that could have cost him dearly, by bogeying two of the last three holes in regulation play
With a bridie on the third extra hole, he managed to beat Reed after defending champion Schauffele was eliminated on the first play-off hole.
The three finished 72 holes on 14 under par totals of 278.
The tournament only features players who won on the PGA Tour last year. Thomas played with Schauffele on Sunday, hit the final green in two, but missed a seven-foot birdie effort for victory, signing for a three-under 70.
Reed, ranked 11, was already in the clubhouse on 14 under after capping a bogey-free seven-under 66 with a 20-foot birdie putt at the 72nd hole.
The 2018 US Masters champion was severely heckled by a spectator who exclaimed “CHEATER” as his putt rolled considerably past the hole onto Thomas’s line.
Tiger Woods’ US team beat the International team 16-14 in Melbourne to win an eighth successive Presidents Cup, due to domination in the singles matches.
The US were 10-8 behind going into the final day, but Woods led by example as he defeated Abraham Ancer 3&2 in the opening game.
Patrick Reed beat Taiwan’s CT Pan 4&2. Not aided by his caddie who was banned after “pushing” a spectator on Saturday.
The US won 8 of the 12 points with Matt Kuchar sealing victory.
“We did it together,” said Woods, who recorded a 27th win in the tournament, beating Phil Mickelson’s record of 26. “We came here as a team. My team-mates and my boys all played well, the captains did an amazing job. It’s been one of the more amazing challenges but all the guys believed in one another and relied on one another.
International captain Ernie Els stated “We were right there to the end, just a couple of matches didn’t quite go our way. We’re getting closer. We’ve just got to keep it up.”
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