Apex 19 Irons & Apex Pro 19 Irons

Apex 19 Irons

Product One-liner: The Ultimate Forged Players Distance Iron

Apex is the ultimate forged players distance iron, and it stands alone for its premium craftsmanship and amazing sound and feel. This is an exceptional new multi-piece construction that lives up to the Apex standard for performance. And it’s precision engineered to deliver an unmatched forged design, with innovative ball speed technology, and optimal ball flight and trajectory.

Extremely soft feel comes from a forged 1025 mild carbon steel body, and for the first time ever we’ve utilized our proprietary urethane microspheres in a forged iron. The forged carbon steel body provides the amazing Apex sound and feel that golfers love, and the urethane microspheres incorporate over one million tiny air pockets that absorb unwanted vibration without slowing the face.

Long, consistent distance in the long and mid irons comes from our renowned 360 Face Cup, which promotes high ball speeds across the face. Our Face Cup represents an absolute breakthrough for Apex ball speed. In the short irons, we’ve implemented a spin control VFT Face for aggressive shot-making in your scoring clubs. This is a new distance standard for a forged iron.

Our advanced MIM’D Tungsten Weighing further enhances scoring performance, allowing us to precisely locate the CG position in each iron while maintaining the flexibility of the Face Cup for optimum launch and control. And all of this innovative performance technology is crafted into a beautiful progressive shaping, with a new platinum chrome finish, and premium components.

Features & Benefits

Extremely Soft Feel
We’ve created a new standard for incredibly soft feel from a forged 1025 mild carbon steel body, and for the first time ever we’ve engineered our proprietary urethane microspheres into a forged iron. The carbon steel body promotes amazing Apex sound and feel, and the urethane microspheres consist of over one million tiny air pockets that absorb unwanted vibration without slowing the face.

Long, Consistent Distance With Playability
Our renowned 360 Face Cup employs a shallow, flexible rim around the perimeter of the face that flexes and releases at impact to promote fast ball speed for consistent distance on center hits and off-center hits. In the short irons, the spin control VFT Face is designed for aggressive shot-making in your scoring clubs. This is a distance breakthrough for a forged iron.

Optimum Ball Flight and Control
The tungsten-infused, multi-material construction allows us to locate the position of the CG in each iron with extraordinary precision while maintaining the flexibility of the Face Cup. This promotes optimum launch, ball flight, and pinpoint control for scoring performance through the set.

Premium Craftsmanship and Components
Apex is expertly crafted with a beautiful players shape, a platinum chrome finish and premium components, including a new True Temper Elevate 95 Shaft and Golf Pride Tour Velvet 360 Grips.

Apex Pro 19 Irons

Product One-liner: A Forged Tour Performance Iron with Advanced Distance Technologies

Apex Pro 19 creates a completely new category; our first ever forged Tour performance iron with advanced distance technologies. This is the iron for better players who want all the benefits of a Tour-level design without sacrificing ball speed or distance.

To create the Apex Pro 19, we used extensive input from the world’s best players. Their detailed feedback and exacting standards played a significant role in how we developed a classic look, and a beautiful Tour shape that the best players want to see.

Extremely soft feel comes from a forged 1025 mild carbon steel body and for the first time ever we’ve designed our proprietary urethane microspheres into a forged Tour performance iron. The 1025 carbon steel body provides amazing Apex sound and feel that golfers love, and the urethane microspheres incorporate over one million tiny air pockets that absorb unwanted vibration without slowing the face.

Long, consistent distance in the long and mid irons comes from our innovative 360 Face Cup, which promotes high ball speeds across the face. Our Face Cup Technology represents an absolute breakthrough for ball speed in a Tour performance iron. In the short irons, we’ve implemented a spin control VFT Face for aggressive shot-making in your scoring clubs.

And to further enhance the level of scoring performance and shot-making that the pros demand, we’ve infused an average of 50 grams of Tungsten into each iron to locate the CG positioning for exceptional ball flight and pinpoint control. All of this innovative performance technology is engineered into a premium design with beautiful progressive shaping and a classic Apex finish.

Features & Benefits

Extremely Soft Feel

We’ve created a new standard for incredibly soft feel from a forged 1025 mild carbon steel body, and for the first time ever we’ve engineered our proprietary urethane microspheres into a forged iron. The 1025 carbon steel body promotes amazing Apex sound and feel, and the urethane microspheres consist of over one million tiny air pockets that absorb unwanted vibration without slowing the face.

Long, Consistent Distance With Playability In A Tour Performance Iron

For the first time ever, we’ve engineered our renowned 360 Face Cup into a Tour performance iron. Face Cup employs a shallow, flexible rim around the perimeter of the face that flexes and releases at impact to promote fast ball speed for consistent distance on center hits and off-center hits. In the short irons, the spin control VFT Face is designed for pinpoint shot-making in your scoring clubs.

Optimum Ball Flight and Control

The multi-material construction allows us to infuse on average 50 grams of Tungsten into each iron, so we can locate the CG in each iron with extraordinary precision while maintaining the flexibility of the Face Cup. This tungsten promotes optimal shot-making, ball flight, and control for scoring performance through the set.

Tour Influenced Shaping and Design

This is a classic look that the best players want to see with a straighter leading edge, higher toe, thin top line, and a smooth hosel transition. Their extensive input played a significant role in how we designed this set with a beautiful Tour performance shape.

The Callaway Epic Flash Driver with Flash Face Technology

Epic Flash Driver

Product One-liner: Artificial Intelligence. Real Ball Speed.

The new Epic Flash driver employs a new Callaway technology called Flash Face to help golfers get more ball speed for more distance. That great feeling you get when you make a good swing and crush one off the tee? Flash Face makes the ball go faster and farther.

How? Flash Face’s unique, internal mapping consists of dozens of subtle ripples flowing from heel to toe. Though the size, height and configuration of the ripples appears random, they in fact work together cohesively to elevate COR in the face’s center region. That convention-defying accomplishment results in a significant ball speed boost for a noticeable distance increase when you make solid contact, helping make your longest drives go even longer.

Flash Face’s sophisticated architecture was created by Artificial Intelligence – the first known instance of using A.I.in the golf equipment industry — and “Machine Learning”, a field of computer science that uses statistical techniques to give computer systems the ability to “learn” with data without being explicitly programmed. A new driver face design typically takes eight to ten iterations. Through Machine Learning our computers cycled through 15,000 face architecture iterations, learning from each one, before arriving at Flash Face.

The distinctive topography on the inner side of the Flash Face is forged from a special titanium and heat treated at 595 Celsius (1100F) for two hours to create a face that combines a low modulus measurement, for flexibility and speed, with excellent strength properties.

The Epic Flash driver also incorporates our revolutionary Jailbreak technology that promotes fast, face-wide speed. The two internal, hourglass-shaped Jailbreak bars connect the crown to the sole, stabilizing and stiffening those two parts at impact, allowing the face to take on greater impact load to generate faster ball speed. Together, Flash Face and Jailbreak make the Epic Flash one of the most innovative and technologically advanced drivers in Callaway history.

“We couldn’t have come up with Flash Face using conventional engineering principles,” said Dr. Alan Hocknell, senior vice president of R&D. “We wouldn’t have gone in this direction without A.I. because it’s non-intuitive compared to previous face technologies, including our own VFT and X-Face. The wave configuration isn’t symmetrical, nor does the pattern seem logical. Yet the ripples work together in a complex manner to maximize ball speed. There’s never been anything like Flash Face before in golf equipment, and the effect on performance is intense.”

Employing A.I. allowed Callaway engineers to speed the evolution of face technology dramatically – “Flash Face isn’t something a human would have arrived at any time soon,” said Hocknell. “Without the help of A.I. and machine learning we couldn’t have come up with this design.”

Epic Flash also incorporates a new triaxial carbon fabric, called T2C, which has a tighter weave that allows us to take weight from the crown and reposition strategically in the head to create high MOI that promotes better distance and accuracy performance on mis-hits.

Epic Flash also benefits from Callaway’s proven Adjustable Perimeter Weighting, with a 16-gram sliding weight that can be easily positioned anywhere on the built-in track at the rear of the clubhead. The golfer can promote draws, fades or a straighter flight by positioning the weight in different places on the track.

Consumers have a choice of three premium stock shaft options: Project X EvenFlow, Project X HZRDUS Smoke and Mitsubishi Tensei AV. Stock grip is Golf Pride’s premium Tour Velvet ALIGN Grip – the #1 grip model on the PGA Tour — with a special green reminder ridge unique to the Epic Flash.

Features & Benefits

New Flash Face Technology for Faster Ball Speed
Callaway engineers used Artificial Intelligence and Machine Learning to create a radically different face design to promote faster ball speed in the center region of the face.

Jailbreak Technology for Faster Ball Speed
Internal Jailbreak bars stiffen and stabilize the crown and sole, placing more impact load on the face to promote faster ball speed.

New T2C Triaxial Carbon Crown Material for Higher MOI
A new lighter triaxial carbon fabric called T2C has a tighter weave; the weight it saves is redistributed within the head to raise MOI for exceptional forgiveness on off-center hits.

Adjustable Perimeter Weighting for Ball Flight Control
Sliding 16-gram weight gives golfers the power to easily promote draws, fades or a straighter flight.

Adjustable Drivers – we make them work!

Did you purchase one of the latest drivers with all sorts of adjustment options in hopes it would save your game only to be disappointed in its performance? The available adjustment options on clubs such as the TaylorMade R11 and RBZ, Callaway RAZR Fit or Titleist 910D allow a golfer to adjust the club so that it changes the ball flight. Finding the ideal settings can be a challenge and if not done right, the club will actually perform much worse than if left alone at the factory neutral settings. (more…)